I use my roles as an artist, filmmaker and creative entrepreneur to ignite revolution within pop culture. My purpose is to sanctify the identity of the black diaspora. I create art movements that disrupt dominant histories and use the power of the black imagination to provoke new expressions of cultural liberation.

My practice revolves around 5 tenets of rebellion~  seduce pop culture disrupt binaries invoke ancestral beliefs unleash the black imagination revere revolution

My Jamaican heritage and childhood living in the Cayman Islands, the UK, and the Bahamas makes me sensitive to the experience of not belonging and aware of the power of that perspective. Many waves of cultural change have been led by “outsiders” who challenge the status quo. 

My mission is to create projects that shape the cultural zeitgeist as my family did. My grandmother and her brother’s leadership in the Jamaican Rastafari movement is the blueprint for my work. They rejected the colonial customs they were born into and created a new culture and aesthetic that reflected the complexity of their experience as black Caribbean youth. Their voices joined with their peers to create a wave of cultural transformation. My voice joins with collaborators to create movements of artful unruliness aimed to achieve liberation for all people. I believe there is no harmony without revolution. Harmony is: everyone has spoken.

Sincerely,

Giselle